History and info |
ETERNA –
MILESTONES IN HOROLOGY. What would the world of watches be without
Eterna? Probably much less
eclectic. But certainly lacking the excitement of many
groundbreaking developments. There is plenty of evidence to back this
statement. For starters, Eterna created the ball-bearing-mounted rotor for
self-winding movements. Its five tiny spheres, which also symbolise the
Eterna brand, are the undisputed global standard in automatic wristwatches.
Then, there was the world’s very first alarm wristwatch, the smallest
self-winding movement with a gold rotor, the thinnest quartz wristwatch of
all times with a mere 0.98 mm, the smallest quartz movement for ladies’
watches, and on and on. For connoisseurs of Swiss quality timepieces, all
these accomplishments transformed the name Eterna into a genuine legend. And
while many other watchmaking pioneers have meanwhile silently fallen into
oblivion, we keep renewing ourselves. We can draw vital forces
from our history, and we remain committed to the mission of preserving a
great horological tradition.
The
latest version of the legendary 1958 Eterna-Matic KonTiki was unveiled
at the international Watch and Jewellery Show in Basel in March 2001. A
limited edition series, this fine timepiece received a very enthusiastic
response from the specialists. Once again, Eterna has convincingly
demonstrated its wideranging expertise in the fine art of watchmaking.
Ever
since its foundation in 1856, Eterna has tempted discerning women with
an ever fascinating choice of exceptional timepieces. Its most recent
entry, the Minx design, definitely upholds this solid tradition.
All elegantly sport-spirited, Eterna’s five new Monterey designs have
everything it takes to become the classics of tomorrow. |
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With
the launch of the new
Porsche Design
watch collection in 1998, Eterna, having been recently acquired by the
Porsche family, set itself new challenges. With the motto “Form Follows
Function”, its engineers and watchmakers focussed on the successful
transfer to watchmaking of Ferdinand Alexander Porsche’s creative
concepts. |
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F.A.
Porsche, through F.A.P. Beteiligungen GmbH, took over Eterna SA in
Grenchen. In this way, the precondition that the new direction of the
Eterna trademark, which had already been introduced and run
successfully, can be consistently developed onwards was achieved.
In the same year, two great names, Pininfarina and Eterna, came together
for a line ofwatches. The new Pininfarina models from Eterna are the
resilt of many years of striving to produce wristwatches that are far
more than pure time-measuring instruments. The Eterna 1935 embodies
nostalgia in its most beautiful form. The individual, rectangular "Art
Deco" model was immediatly accepted in all markets. |
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The
wave of records in the category of slimness: 1979, the Eterna Linea
Quartz Squelette, with a thickness of 1.5 mm is the slimmest quartz
watch ever produced. 1980, ETA and Eterna set the absolute record for
flatness for all categories with the Eterna Linea "Museum": only 0.98 mm
thick!
On the 8th May 1980, Eterna was awarded the "Grand Prix Triomphe de
l'Excellence Européenne", which was sponsored by the Nobel Peace prize
winner René Cassin. With this, Eterna joined that exclusive circle of
companies whose products have set standards worldwide. |
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Eterna celebrated its 100 year anniversary with the launch of the "Centenaire",
one of the greatest sales successes ever. |
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Birth of the sensational and later worldfamous Eterna.Matic. For the
first time, a ball-bearing was used to mount the rotor onto a movement
with automatic winding. Today, this invention still stands as a world
standard for fine automatic wristwatches!
The five balls of the Eterna.Matic became Eterna's significant
trademark. |
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The
first watch-cigarette lighter from Eterna. Each time the flame was
ignited, the watch was wound up. |
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At
the Swiss
National Exhibition, Eterna presented the first wristwatch
with an alarm. For that time, a technological revolution. |
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Following a decision of the municipal council on the 7th January 1851,
the watchmaking industry was brought to Grenchen.
On the 7th November 1856, the doctor Josef Girard and the schoolteacher
Urs Schild founded the watch manufacturing company U. Schild, which
later was to be called Eterna. |
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